Instagram quickly outgrew its initial image as a youngster platform and has evolved into a major content marketing, selling, networking, and audience-building tool for individuals and businesses.
With over 200 million active monthly members exchanging 60 million photographs and 1.6 billion likes every day, it’s one of the most popular social media platforms in the world!
In this article, I’ll give you a few pointers on how to grow your Instagram followers. This is something I tried for myself and it was effective.
It’s all about the content! Instagram is brimming with beautiful photos, memes, and short videos. Post appealing, well-defined photos. The importance of description cannot be overstated. Good storytelling description patterns are always followed by brands. Dove as an example
Apply Specific Hashtags
You can develop your own unique hashtag and use it in places other than social media, such as billboards, receipts, and other promotional materials. This aids in the promotion of the brand.
Use hashtags that are related to your topic.
Don’t use hashtags with a lot of popularity because they won’t show up on your post for a long time. Choose hashtags with a sufficient number of users but are not overly popular.
It is possible to use up to 30 hashtags, but 9-10 has the most reach. Hashtags can be used in posts as well as stories.
Daily, add mentions, tags, and questions to your posts section to help you communicate with your audience. This is a great way to get more people to follow you.
- Convert your personal profile to a professional one.
- Connect it to Facebook and include a brief, stunning bio that includes the location information.
- In your bio, include a clickable link to the page where you want to attract visitors. You can change the link to your most popular content every week if you want to promote it.
- Create Highlights to help your profile appear more organised. Highlights might include anything linked to your business, such as several types of services/events. Each photo you share on Instagram stories can be assigned to one of these categories, allowing users to quickly navigate and comprehend your brand.
POST CONSISTENTLY AND AT PRIME TIMES
It doesn’t imply you have to post every day. Three posts every week is sufficient. The importance of peak hours cannot be overstated. The amount of time you spend posting is related to the number of people who see it. Determine the optimal peak time for you to maximise your reach.
ACCOUNTS FEATURED AND COLLABORATION
There are a lot of recognized accounts that we refer to as influencers. Find the most relevant featured accounts for your company and work with them. If your company is local, always use featured accounts that are particular to that place. These popular accounts have a lot of followers, so if they mention your products/services in their profiles, you’ll gain a lot of exposure.
GIVEAWAYS AND CONTESTS
Once in a while, run some special offers, contests, or giveaways to assist you to improve post interaction and followers.
COUNTRY SPECIFIC HASH TAGS
Use a few location-specific hashtags if your firm is only focused on one location. If you run a cafe in Oman, you can use hashtags like #foodoman #eatoman #cafeoman to ensure that your followers are from that area, which can help you develop your business indirectly.
INCLUDE POSTS RELATED TO YOUR BUSINESS.
People are irritated by excessive marketing. Your followers may become bored as a result of this. You can include motivational quotations, suggestions, real-life occurrences, current happenings, or anything else that your followers will find useful.
MAKE USE OF COLOR SCHEMES
Using nice colour theme ideas that are appropriate for your type of business makes your profile look more appealing, which helps you gain more followers.
SHARE YOUR PROFILE WITH OTHERS
Other social media channels might be used to share your Instagram profile. So that your friends can simply connect you
I hope you found this post useful. Please share your thoughts and suggestions in the comments section below. These are the actual strategies I implemented to advertise my page, and they were successful. As a result, this will undoubtedly work for you.